About Pandora PANDORA was founded in 1982 by the jeweler Per Enevoldsen & his wife Winnie, in Copenhagen, Denmark. According to PANDORA’s 2020 Annual Report, the brand is present in over 100 countries & employs about 26 000 people. Its revenues in 2020 were around 2.56 billion euros. The year 2000 was a turning point for PANDORA,…
Let us understand why Social Media Marketing is needed especially for small & medium Jewellers. After understanding what Social Media Marketing can do to your business, the first thing a Jeweller needs to decide is what objectives they want to achieve using it. Following are some objectives you can achieve using Social Media Marketing. To…
The Precious Jewellery sector has been the slowest to adopt technology & even if they have adopted technology except for the corporates, most of the Jewellers have only been using it to measure Sales, Revenue, P&L etc. However if technology is utilized correctly without making any significant investments, the learnings from its data can immensely…
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