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Trends, Experiences, Digital Interaction, Technology are new ways to get your jewellery business to grow more and reach out to the newer generations. Having a balance of Digital inventory Vs Physical inventory is good for the bottom line and also good for customers. We believe Jewellery Businesses can grow with Passion, Design Innovation & Awesome Experiences!! And you can do it too..!! Make Your Customer Feel Special

ToggleArt makes this possible as a plug-n-play Platform to help Jewellers grow better.


As founders of a Jewellery e-commerce business Viral and Reshma noticed a shift in the way people wanted to shop. Consumers today need that special treatment and experiences, they want to get catered to customization & personalization options.

From this shift ToggleArt as a company has been born. ToggleArt is founded on the notion that customers need to have Amazing Jewellery Buying Experience – they want to Personalize, Visualize, Compare & make better buying decisions & all this on the go instantly!!

With ToggleArt stop worrying on managing technology, designs and start re-focusing on customers to grow your business.

Meet Our Founders

Viral Parekh

Viral is the co-founder of ToggleArt a company that builds software for the best customer experiences within the precious jewellery segment. Viral brings in more than 19 yrs of experience in Technology within the ERP (Oracle eBusiness Suite) & Online Solutions Space.

Prior to Viral’s entrepreneurial journey, he had played Key leadership roles for companies like Tata Consultancy Services. Viral holds a Bachelor’s degree in Engineering from Mumbai University & Masters in Information Systems from Australia. When not working he likes to  travel, go on treks, cycling, read on history, follows cricket and loves food.

Reshma Jhaveri

Reshma brings in more than 18yrs of experience in the domain of jewellery. She is a professionally qualified gemologist and has been personally trained by one of the best and most reputed jewellery designer of India. Prior to this Reshma had been running her jewellery business. Reshma holds a Bachelors degree in commerce. When not working she loves painting, reading and listening to different genres of music.